Amazon brings Prime to Australia after geoblocking furore

Amazon launches Prime service in Australia

Amazon launches Prime service in Australia

Interestingly, A$6.99 (US$5.27) or A$59 (US$44.51) for the year, it's half the price of what USA customers are paying for the service.

"We hope that Australians will love free two business day delivery on products from Amazon Australia and free worldwide delivery on products from Amazon US, all available to customers on Amazon.com.au", he said in a statement.

Amazon began offering its paid subscription service in Australia on Tuesday, wooing premium users with a way around the geoblock on its offshore websites that has drawn criticism in the world's 12th-biggest economy.

It is now available to members in Australian capital cities, including Sydney, Melbourne, Brisbane, Canberra, Adelaide, Hobart and Perth, as well as regional cities, such as Albury-Wodonga, Bendigo, Gold Coast, Gosford, Newcastle, Shepparton-Mooroopna, Toowoomba, Wagga Wagga and more.

Customers get free two-day delivery to major metro areas, including all state and territory capitals other than Darwin and a host of larger cities such as Armidale, Geelong and the Sunshine Coast.

The Prime launch may help direct more shoppers to the Australian site, which offers a fraction of the range of Amazon's United States site. "This is just the beginning for Prime in Australia, as we will keep making Prime better, adding even more selection and benefits".

Prime starts here with a 30-day free trial, then $6.99 a month, or save 30% with an annual payment of $59.

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In the United States, 70 percent of Americans with incomes of $150,000 or more who shop online have Amazon Prime memberships.

Citi retail analyst Bryan Raymond said Amazon Australia still offered only a "patchy" range of well-known brands being sold directly by Amazon, and that increasing that would be key to growing its penetration here. Prime customers also get access to Prime Video which include access to Amazon originals including The Grand Tour, American Gods and The Man in the High Castle.

Amazon Prime is available in Australia for $6.99 a month or an annual price of $59, compared to yearly membership in the US for AU$160.

Prime members also get exclusive early access to select deals and offers and, if Prime Day also launches in Australia this year, there could be plenty of savings up for grabs during this members-only 24-hour sale event.

"Prime is essential a loyalty program, it's a way to get consumer hooked to the convenience of ordering online", he said.

Almost 90% of Australians will be able to pre-order Prime-eligible products including video games such as Red Dead Redemption II, Avengers Infinity War and Call of Duty Black Ops 4, and have them delivered on release date.

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