Discovery Inks International Deal for PGA Tour Golf Rights

Discovery Inks International Deal for PGA Tour Golf Rights

Discovery Inks International Deal for PGA Tour Golf Rights

The partners also said they would develop a PGA Tour-branded OTT video streaming service "to engage worldwide golf fans across every mobile screen and device in 220 markets and territories".

The deal begins next year and will last through 2030.

The deal, which gives Discovery online and TV rights, will give it access to more than 140 golf tournaments a year including around 40 high-profile PGA Tour events.

The partnership between the pair will kick off next year and carry through to 2030, encompassing the distribution of about 2,000 hours of content a year, including the six Tours operating under the PGA Tour umbrella and almost 150 tournaments annually, including The Players Championship, the FedExCup Playoffs, and the Presidents Cup.

Discovery expects to spend $2 billion over the course of the alliance, .

While known for unscripted programming like "Shark Week", Discovery is focused on becoming a global TV sports giant. JB Perrette, president and CEO of Discovery Networks International, and former National Basketball Association and DirecTV executive Alex Kaplan, who in his role as executive vp, commercial for Eurosport Digital will oversee the property for Discovery, are set to discuss more details of the deal from London Monday afternoon.

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Here in the U.S., CBS and NBC/Golf Channel hold the rights to the PGA Tour and they're attached through 2021. It's the PGA Tour's latest effort to expand its fan base around the world.

The PGA Tour has 85 players from 25 countries.

With its lineup of players from around the world, Discovery CEO David Zaslav said that it plans to create "the new global home of golf".

The PGA deal comes as the popularity of golf outside of the States increases; half of the league's top 50 players are from outside of the USA including UK's Justin Rose, Spain's Jon Rahm and China's HaoTong Li.

"This is truly a global game", added PGA Tour Commissioner Jay Monahan. It has acquired a trove of intellectual property, including the European rights to the Olympics through 2024 for $1.4 billion.

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