Instagram goes for Youtube's throat, to allow one-hour long videos

WSJ Instagram could support videos as long as 60 minutes in length current limit is 60 seconds

WSJ Instagram could support videos as long as 60 minutes in length current limit is 60 seconds

But as Facebook pivots to long-form video content with Facebook Watch, it makes sense that its other properties would follow suit.

The photo-sharing app is readying a feature that would let users post videos that last up to an hour long, according to a new report in The Wall Street Journal.

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At the moment, a video on Instagram can be between three and 60 seconds long, meaning the maximum length would increase 60-fold if the feature goes ahead. However, the WSJ does note how these plans are "tentative and subject to change". Now the time limit is 60 seconds in Instagram feeds and 15 seconds in Stories. The company's development personnel have reportedly been in talks with content creators and publishers in order to bring forth this proposed feature, which may focus on vertical video.

The idea of exploring long-form content is an extension of CEO Mark Zuckerberg's emphasis on video-sharing. With this knowledge and the fact that over 300 million people watch Instagram Stories every month, it seems pretty clear that if Facebook wants teenagers to watch videos on its platforms, Instagram is the place to do it.

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