Air New Zealand Is First Airline To Serve Impossible Burgers

Air New Zealand is the first in the world to serve the award-winning plant-based Impossible Burger

Air New Zealand is the first in the world to serve the award-winning plant-based Impossible Burger

"Disappointing to see Air NZ promoting a GE substitute meat burger on its flights to the United States of America", tweeted National Party MP Nathan Guy.

It looked at the Impossible Burger as a case study, concluding "that this product is at the forefront of companies innovating and significantly improving meat replacement products, yet consumer sentiment analysis shows that further innovation is required to develop a product that is a large threat".

He also warned Air New Zealand chief executive Christopher Luxon to butt out of politics.

Speaking of their collaboration with Impossible Foods, Air New Zealand's Inflight Customer Experience Manager Niki Chave said, "We're confident vegetarians, flexitarians and dedicated meat lovers alike will enjoy the delicious taste of the Impossible Burger, but for those who want to stay with the tried and true it will sit alongside our regular selection of menu items prepared by our talented culinary team and consultant chefs". They pulled out of the regions, which I don't agree with.

"Air New Zealand is an airline built by the New Zealand taxpayer, was privatised, was bailed out by the New Zealand taxpayer, and is there because of the taxpayer", Mr Peters said.

"Obesity is one of the leading causes of premature death and disability in New Zealand, and three out of 10 New Zealanders suffer from obesity". It's now in 2500 restaurants across the US. The fact that they're putting this burger on the menu is not going to undermine our meat industry.

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Air New Zealand this week announced it would be serving food tech start-up Impossible Foods' plant-based burger to business customers flying from Los Angeles to Auckland, producing a video and flying journalists over for the promotion.

"In the past year alone, we proudly served around 1.3m New Zealand sourced beef and lamb meals to customers from around the world". The sustainable creation even bleeds like a traditional beef burger.

"If I was a farmer working day and night, with millions of dollars invested and up to my eyes in debt, [or] just dealing with the situation, I'd actually be pretty upset and I actually would feel very much let down by our national carrier". "The national carrier should be pushing our premium products and helping sell NZ to the world", he wrote.

Impossible Foods has already begun researching the possibilities for their own meat-free chicken, pork, fish, eggs and milk, but we'll probably have to wait a few more years before trying those.

However, the Green Party said a move away from eating so much meat would ultimately be a huge plus for the planet as it would help cut emissions, lead to less intensive farming, and improve animal welfare.

"It may be a really good, positive thing for the meat industry if people taste it, don't like it and eat real meat", O'Connor said today.

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