Facebook is Shutting Down Hello, tbh, and Moves Apps

Facebook to shutter three of its mobile applications, including ‘Moves’ fitness tracking

Facebook to shutter three of its mobile applications, including ‘Moves’ fitness tracking

In October 2017, Facebook announced it was acquiring "tbh," an anonymous app aimed at teens that had been riding high at the top of the App Store charts for weeks. The app also created a record of everywhere a user went, allowing them to track their fitness history on a map.

Next up is tbh, an anonymous social media app for teens in the USA and which the company bought only a year ago.

Facebook has just consigned three mobile apps to the trash: Moves, Hello and tbh.

The company is also closing a fitness app, Moves, it acquired in 2014, and Hello, an app it launched in 2015.

"The low usage stats cited by Facebook as a reason for the closure point to the challenge of running a long-term service based on anonymous interactions, which can struggle to drive sufficient engagement beyond a niche audience".

"We regularly review our apps to assess which ones people value most", the post reads. Sometimes this means closing an app and its accompanying APIs.

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Let us know in the comments whether you're still using these services, or whether you've even heard of them before! At the time of its acquisition, it had 2.5 million daily active users despite being limited to an iOS version and only active in 35 states, but clearly teens are fickle - who knew? "And it's only by trial and error that we'll create great social experiences for people", it said.

Nikita Bier is the founder of tbh and, asked by Business Insider about his future plans, responded: "I'll be staying with Facebook and continuing to build new products with the tbh team".

The closures come at a time when Facebook is clearing house.

In all three cases, the apps are being closed because they simply aren't being used very much, and the company has decided it makes more sense to dedicate its resources elsewhere.

Facebook says it will delete all the data from the three apps within 90 days.

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