Tesla Used Red Bull to Hit Model 3 Goals

The whistleblower told the SEC about Tesla infractions

The whistleblower told the SEC about Tesla infractions

Tesla CEO Elon Musk said he slept on the floor of the company's vehicle-assembly plant because he wanted to suffer more than any other employee during the troubled production ramp-up for the Model 3 sedan, Bloomberg reported. This was followed by an encouraging trend displayed by Bloomberg's Model 3 production tracker, which now forecasts that Tesla would be able to sustain its "burst" production rate of 5,000 vehicles per week for the next three weeks.

Tesla increased second-quarter deliveries to Canada and had a significant number of vehicles in transit at the end of June, which may have reflected an effort to delay reaching the 200,000 level to "game the tax credit", Loup Ventures analyst Gene Munster speculated on July 2.

Workers at Tesla's Fremont Factory were reportedly given free Red Bull to stay awake and instructed to walk through a raw sewage spill so that Model 3 production could continue, according to Bloomberg Businessweek.

Though Musk believes keeping Tesla's production numbers stable has left the company with "one foot left in hell", he's optimistic that Tesla won't face another existential crisis.

Musk said faulty robots and "naive" designers contributed to Tesla's production problems.

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Musk also told Bloomberg that at one point he wore the same clothes for five consecutive days.

"We thought it would be good, but it was not good".

"It sounds good on PowerPoint, and it was awful in reality", he said. Since the vehicle reservations exceeded the company's estimates, Tesla has embarked on an initiative to anti-sell the compact electric auto. (TSLA) finally met its production goal for 5,000 Model 3's per week in the last week of the June quarter after a series of production setbacks and missed targets.

In May 2016, Musk said he estimated the company would make 100,000 to 200,000 Model 3s during the second half of 2017.

The South African-born Tesla boss had already confirmed that the Performance variant will use a powertrain layout similar to the dual-motor Model 3, suggesting it will have a motor to drive each axle.

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