Apple is Killing the App Store Affiliate Program

A man walks past an electric board showing exchange rates of various cryptocurrencies including Bitcoin at a cryptocurrencies exchange in Seoul South Korea

A man walks past an electric board showing exchange rates of various cryptocurrencies including Bitcoin at a cryptocurrencies exchange in Seoul South Korea

The implication seems to be that Apple's own app discovery algorithms are now sufficiently driving revenues, and it no longer needs sites to recommend and link to specific apps and games. The iOS 12 offers several new features such as group FaceTime with 32 people at the same time, tongue detection in Animojis, device usage insight, group notification as per apps and topics, third-party maps support for CarPlay, Voice memos for iPad, and more.

Apple sent out an August 2018 newsletter for their Apple Affiliate Program yesterday, which announced the company would be ending commissions for iOS and Mac apps, along with in-app purchases, starting October 1, 2018. The affiliate program will still be available for music, movies, books, and TV purchases. Last year, the tech giant cut the commissions for app referrals from 7% to 2.5%.

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Apple has now made a decision to do away with the affiliate referral program for all app purchases from its store and thus killing many affiliate sites.

All other content types such as music, movies, books, and TV remain in the affiliate program, the company wrote in a post. That was in April 2017, just after the revamped app store was launched. The news is devastating to many publishers and could potentially put some popular Apple sites out of business. Through thick and thin, and every curveball the industry threw at us, we always had App Store affiliate revenue- Which makes a lot of sense as we drive a ton of purchases for Apple. Services revenue jumped 31% to $9.6 billion last quarter, putting the company on track to easily reach its goal. This change will go live starting October 1 2018.

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