FCA makes official trade complaint to block Jeep-like Mahindra Roxor

2018 Mahindra ROXOR 4x4

2018 Mahindra ROXOR 4x4

Fiat Chrysler has filed a complaint against Mahindra with the US International Trade Commission, Bloomberg reports.

The ROXOR is a descendant of earlier Jeep-style models that Mahindra has been making for decades, and one of the models that the automaker, which has been trying to gain a foothold in the US, has been selling in other markets for quite some time. The complaint attempts to prevent Mahindra from importing and selling its Roxor off-road vehicle in the US.

MANA, or Mahindra Automotive North America, wants to make it very clear that the new ROXOR vehicle they are offering the North American market is for off-road use only.

Fiat Chrysler claims that the Roxor undersells Jeep's own products in the U.S. and that allowing Mahindra to sell it in this country would "harm FCA's goodwill and business", the complaint alleges.

FCA has also alleged Roxor imports will threaten the sales of Jeep, courtesy its lower price.

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"They are a almost identical copy of the iconic Jeep design", Fiat Chrysler said in its complaint, according to Bloomberg. However, attempting to enter the USA with a Willys lookalike seems to have been a step too far for Jeep, who is now trying to deport the Roxor like the nation's President likes to do to everyone else. "In fact, the accused product was 'modeled after the original Willys Jeep'". Mahindra has positioned the Roxor as a rival to the Polaris RZR ATV and the Kawasaki Mule Pro series "side by sides". Looks aside, the Roxor has also garnered interest for its specifications.

"Roxor offers a simple, hard worn approach, featuring a steel body on a boxed steel frame, a heavy duty Mahindra turbo-diesel 4 cylinder engine, and an automotive style 5-speed manual transmission".

The Mahindra Roxor looks to be a pretty rockin' little off-roader, but its appearance might prevent it from coming to the United States at all.

In its filing, FCA cited the Indian company's "substantial foreign manufacturing capacity combined with its demonstrated intention to penetrate the United States market and harm FCA's goodwill and business", according to Automotive News. Keep watching this space for more.

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