Mobile's latest Un-carrier move: overhauling customer service

T-Mobile’s next ‘Un-carrier’ target: Customer service

T-Mobile’s next ‘Un-carrier’ target: Customer service

In order to roll out its next movie, Legere brought out the company's Chief Operating Officer, Mike Seivert, who began discussing the shape of customer service call centers and how most companies try to deflect calls and keep them as short as possible.

T-Mobile hosted another Uncarrier event this morning, telling everyone its plan to improve the way it approaches the wireless industry and turn all of its customers into rockstars.

T-Mobile on Wednesday unveiled its latest Un-carrier move: revamping bad customer service. T-Mobile has also arranged to allow its customers fast-lane entry at some amphitheater shows, along with $25 lawn seats in magenta chairs and "exclusive concessions" at a T-Mobile bar that is restricted to customers only. That's right, no more shouting "Representative!" into the abyss.

Instead, T-Mobile says that "With Team of Experts, when you call or message T-Mobile, you get a tight-knit team dedicated to you and others in your city". Plus, the Un-carrier has launched asynchronous messaging for all T-Mobile customers in the T-Mobile App and iMessage.

Important to note, Team of Experts is only available to postpaid customers at this time.

By having dedicated customer service reps, T-Mobile says the program eliminates the painful process of being routed to a random person for every call and bounced around through transfers. T-Mobile gives no indication that it will open it up to prepaid customers, but there's always a possibility.

Tencent's shares down as China declines new game
Shares of Naspers Ltd., the biggest investor in Tencent and considered a proxy for the stock, fell 10 per cent in Johannesburg. Those steps include "deepening engagement" with its existing major titles and "monetising" popular tactical tournament games.

Team of Experts is going live today.

In closing, T-Mobile announced that it has also partnered with Live Nation, in order to offer a new set of rewards that will be available during T-Mobile Tuesdays.

We wonder how many business schools use T-Mobile as a case study in how to turn around a company.

T-Mobile took the stage in Charleston, South Carolina on August 15 to host its latest Un-Carrier Next event.

The Pandora Plus promotion follows closely after Verizon's six-month Apple Music promotion, and offers ad-free music with offline listening and unlimited replays and skips. Starting August 21st, these discounted tickets will be offered through the T-Mobile Tuesdays app.

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