Netflix Testing Running Ads Between Episodes, Users Protest

Netflix is testing ads and people are freaking out

Netflix is testing ads and people are freaking out

Should Netflix continue to promote its tv shows between episodes? As you finish one episode and wait for the next one to buffer up, Netflix will serve up a trailer for one of its own programs - something like Orange is the New Black or The Crown that Netflix has funded directly rather than licensing from elsewhere.

Given the addictive nature of most TV shows, viewers have absolutely no time for adverts as they want to skip ahead to the next episode but Netflix have started to test promo videos that will play in between episodes of shows that a viewer is streaming. All of the preview information about the next episode you were set to see disappears, and a video ad temporarily replaces it.

According to the spokesperson, the test is temporary and only affects a small subset of users. This isn't like Hulu, where you watch content with the full knowledge that you're going to be fed commercials between acts. The company confirmed the video promos to TechCrunch following an outcry from upset users who complained on the Netflix subreddit. The biggest difference here is that as of now, these video promos are skippable.

Two arrested in Chile over bomb threats that caused flight chaos
Several airliners were forced to make emergency landings or turn back to their original airports in Chile and Peru. Police patrol with dogs near the LATAM airlines gates in Jorge Chavez airport in Callao, Peru, August 2018.

"We are testing whether surfacing recommendations between episodes helps members discover stories they will enjoy faster,"Netflix (NFLX) explained in a statement on Friday".

'At Netflix, we conduct hundreds of tests every year so we can better understand what helps members more easily find something great to watch, ' the service said. While not being direct, but it does feel like Netflix is hitting users with ads. Is this Netflix test a signal that they could be preparing to do the same thing? The original post on Reddit has since been removed for whatever reason, but the thread of comments remain, many of them negative. They can be skipped. Netflix is trying to soften the blow by calling the ads "personalized recommendations" and clarifying that people can indeed skip them.

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