Serena Williams Partners With Nike and Virgil Abloh for The Queen Collection

NIKE virgil abloh serena williams

NIKE virgil abloh serena williams

Abloh was inspired by her on-court style for a result that strikes the ideal balance between femininity and athletic strength and confidence, as evidenced by the cropped leather jacket and one-shoulder tutu dress - the star of the collection, naturally.

Williams told the publication that wearing the dress invoked feelings of strength combined with femininity. "I was trying to do something that I think could live up to those inspirations and move her forward", he explained. "It's an aggressive and powerful game, but it takes touch and finesse", said Abloh on Nike's website. It's partially revealing. It's asymmetrical. It has a sort of ballerina-esque silhouette to symbolize her grace. It's not about bells and whistles and tricks.

Abloh has been designing for athletes for some time. The American player will wear another interesting outfit, designed by Virgil Abloh, the artistic director for Louis Vuitton. "At Nike, we have this ethos built around this idea of bringing in creatives and cross-pollinating when we do collabs".

This is the first time Abloh and Nike team up to develop apparel pieces, after a successful partnership in footwear.

Davis Cup overhauled for 2019 with season-ending team event
The changes were criticized by numerous tennis players and journalists who insisted that the tournament would be destroyed by the reforms.

The 23-time Grand Slam victor already has her own fashion line and Virgil knew that as one of the most "powerful, inspiring athletes" she was the right woman to embody the brand.

Williams has been busy in the fashion space recently.

The new mom is set to reclaim her throne at the U.S. Open at the end of this month, and will be doing so in major style.

The all black one-shoulder dress will be accompanied by a full tulle skirt and features a Nike check underneath the word "Logo" in between signature Virgil Abloh quotations. However, the brand's Instagram following is still relatively modest at 96,200, tiny when compared with the 9 million-strong following the athlete herself boasts on the platform.

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