Superdry co-founder gives £1m to People’s Vote campaign on Brexit

Lord Adonis has boasted that the MEP's comeback is a sign that Remainers are winning the fight

Lord Adonis has boasted that the MEP's comeback is a sign that Remainers are winning the fight

The co-founder of the Superdry clothing brand said his donation to People's Vote would be used to bankroll one of the biggest polling exercises undertaken in the United Kingdom, in support of their demand for a referendum on any final Brexit deal.

"Increasingly, the public knows that Brexit is going to be a disaster".

Britain will publish on Thursday the first of a series of technical notices created to help people and businesses prepare for a no-deal scenario and Raab will give a speech outlining how the government plans to mitigate against any potential risks.

He added: "I will be paying for one of the most detailed polling exercises ever undertaken by a campaign so that more and more people have the confidence to demand the democratic right for their voice to be heard".

Superdry floated on the London Stock Exchange (Other OTC: LDNXF - news) in 2010 and he said that if Brexit had happened 20 years earlier, the company "would never have become the global success that it is". The Superdry brand, famous for its hoodie tops and T-shirts, is now sold in 46 countries.

A woman holds a placard as she joins European Union supporters, calling on the government to give Britons a vote on the final Brexit deal, participating in the "People's Vote" march in central London, Britain June 23, 2018.

However pro-Brexit Tory MP Andrew Bridgen insisted it would make little difference as many former Remain voters were now swinging behind Leave.

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"Already, we have gone from the fastest-growing economy in the G7 to the slowest, while everyone I know in business is scaling back investment because Brexit is such a negative path for our country, both economically and emotionally".

"It can't be left to politicians in Westminster who have shown over the past two years they are incapable of designing a Brexit which works for everyone".

But almost £4bn has been allocated by the government to prepare for a no-deal scenario.

London and Brussels hope to agree a Brexit deal at a summit in October but May faces splits within her party and the tough task of securing parliamentary approval for the final agreement, as she tries to face down rebels.

The multimillionaire aired his concerns over Brexit in the run-up to the 2016 referendum when he publicly criticised former Foreign Secretary Boris Johnson for opting to lead the Leave campaign.

The paper said the government is planning to recognise some European Union regulations if London and Brussels fail to strike a deal, taking a "flexible" approach to make sure medicines, vehicle parts and chemicals are still available.

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