Amazon is Readying the Alexa Device You Dreamed of: a Microwave

Amazon plans to release at least 8 new Alexa devices, including a microwave oven and in-car gadget

Amazon plans to release at least 8 new Alexa devices, including a microwave oven and in-car gadget

It reflects Amazon's ambition to make its Alexa voice assistant ubiquitous, especially in areas where people spend most of their time, like the home and vehicle.

Amazon is about centuple down on its Alexa-powered devices, according to a new report. All of the devices will be Alexa-enabled, meaning they can easily connect to the voice assistant.

CNBC reports that Amazon is expected to officially reveal the new devices at an event to be held later this month, with a microwave amongst the potential gadgets.

If these new devices are launched, it would be Amazon's first foray into the home appliances market, and will place it in direct competition with the likes of Sonos, GE and Garmin who already offer Alexa-enabled products for the home and auto.

There's also a possible secret Amazon home robot to consider.

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The 57-year-old took to the stage tonight at the 70th Primetime Emmy Awards 2018 in Microsoft Theater, Los Angeles. The camera quickly panned to Svendsen who was visibly shaking as the audience cheered.

The microwave is getting the majority of the headlines and rightfully so, since it will be the first time Amazon has entered the home appliance market. Sonos has an Alexa-compatible amplifier and subwoofer, while GE has a microwave that can be connected to Alexa. Garmin also has an Alexa-compatible dash cam that can be used in the vehicle. Amazon also earlier this year bought the smart doorbell maker Ring.

Amazon, of course, declined to comment about the news.

It's not just new products for the home the company is working on, meanwhile. Amazon is also stepping up partnerships with home installation companies and home builders. One ongoing criticism of Amazon's Echo, Dot and related smart speakers is that their sound quality isn't great, whereas smart speakers by Sonos Inc., Google LLC's Home Max and even Apple Inc.'s HomePod offer high-fidelity sound, though with a price to match. Generally, the company relies on partners to provide an ecosystem of devices that Alexa can control.

Google and Apple have so far dominated the smart vehicle stereo market, and although there are a number of Alexa-enabled smart auto stereos on the market, this is a missing link for Amazon in its the Alexa-everywhere strategy. And in its most recent earnings report, Amazon CEO Jeff Bezos hinted at his ambition for making Alexa more widely used.

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