Apple To Launch New iPhones Today: Price, Specifications, And More

First photos of the iPhone Xs were obtained by a blogger who guessed the correct URLs.

The new flagship model, rumored to be called the iPhone Xs, is expected to be similar to the current iPhone X model but boast upgrades like a faster processor, upgraded camera, and in a new color, gold.

The iPhone Xs features a 5.8-inch Super Retina OLED display at 2,436 x 1,125 resolution with 2.7 million pixels and 458 pixels per inch.

Unconfirmed rumours suggest the larger iPhone will have space for two SIM cards - something frequent travellers in Europe and Asia have long wanted. What else is new? Other products are going to be a big part of this week's story for Apple.

Earlier today, the company's website product sitemap leaked names for iPhone XS, iPhone XS Max and iPhone XR. The company recently became the first public US company to hit a market value of $1 trillion and remains atop the Forbes list of most valuable brands.

What will investors be watching?

On the one year anniversary of the iPhone X reveal, Apple is holding a live event on September 12 at 10 a.m. PT at the Steve Jobs Theater in Cupertino, Calif. The trio of new devices offers a chance to do the same.

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The smaller OLED device will carry the iPhone XS moniker while the larger OLED device is the iPhone XS Max.

While the iPhone has made Apple the world´s most valuable company, worth more than $1 trillion, it has slipped to third place among smartphone makers as Chinese-based Huawei has grabbed the number two spot.

Any love for Macs or iPads?

Remember when Apple past year announced a wireless charging pad that could simultaneously power an iPhone, smartwatch and AirPods?

However, as usual, the thrust of the event will focus on the new iPhone range.

In the past, Apple has been a bit persnickety about which web browsers it would let access its Apple event live streams. It isn't known if those will be announced Wednesday. This is the first time Apple has given iPhone fans the option to own a phone with half a terabyte of storage.

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