Colin Kaepernick appears in Nike ad

Nike shares drop amid backlash over new Kaepernick

Nike shares drop amid backlash over new Kaepernick

The new ad features the former San Francisco 49ers quarterback with the words, "Believe in something". Some will rip Nike and claim they'll never buy their products again.

Nike provides all National Football League teams with game-day uniforms and sideline apparel that bears the swoosh logo.

In it, executive Jocelyn Moore reiterated the league's stated goal to "promote meaningful, positive change in our communities".

So much so, that Bobs and Susans from near and far found themselves running to their cupboards to grab a pair of scissors, just so they could cut the Nike symbols off their clothes, shoes and other high priced sports gear. That may include his own branded line of apparel, according to Yahoo NFL reporter Charles Robinson.

The new Kaepernick ad, which hit the internet on Sunday, resulted in instant reaction, both in support and protest of the statement.

"Colin Kaepernick drew our collective attention to the problem of continued racial injustice in America", said former Central Intelligence Agency director John Brennan on Twitter.

Kaepernick made headlines worldwide in 2016 when he chose to kneel for the US national anthem as a protest against police brutality and racial inequality.

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Kaepernick, the former NFL quarterback at the centre of a raft of legal cases that's nearly assuredly going to rattle the very core of the league's institutional whiteness, was not only revealed to be the face of the campaign, but a very well-paid one at that.

The case, which was allowed to go to trial, hinges on whether owners worked together rather than decided individually not to sign Kaepernick.

ESPN reported that Nike had kept Kaepernick, who signed a sponsorship deal with the company in 2011, on its payroll throughout the controversy of the past two years.

Donald Trump waded into the furore, using his stage at a political rally to launch a sensational attack on National Football League players who chose to take the knee. Even it if it means sacrificing everything.

Nike's campaign also features New York Giants wide receiver Odell Beckham Jr. and Shaquem Griffin, a rookie linebacker for the Seattle Seahawks whose left hand was amputated when he was a child.

In November 2016, customers of sportswear brand New Balance burned their shoes in protest of its perceived support for Trump.

"We believe Colin is one of the most inspirational athletes of this generation", Gino Fisanotti, Nike's vice president of brand for North America, told the outlet.

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