Facebook executive calls WhatsApp co-founder Brian Action's claim as low class

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WhatsApp is the world's biggest messaging service. In total, more than 1.5 billion people in more than one hundred countries use the ad-free app to communicate with family and friends.

Brian Acton, co-founder of WhatsApp says Facebook execs used him. "There are few companies", he writes, "that empower and retain founders and their teams for as long as Facebook does". At the end of 2017, Acton left his role and the company in order to pursue his interest in nonprofits.

The proposal was rejected by Facebook, Acton says, in favor of advertising. "It is time", Acton tweeted.

In an interview with Forbes, Acton opens up about his disappointment over known cold-eyed monetising machine Mark Zuckerberg wanting to introduce targeted advertising to the messaging app, which led to his decision to walk away a year ago.

Acton, he added, must have realized that money perhaps can't make up for the fact that he may never build another WhatsApp. His decision to leave Facebook before the final tranche of stocks vested is estimated to have cost him around $850 million. While critics may argue that walking away was not worth the money he lost, Acton has always followed a simple moral code and continues to do so this day.

Whatsapp end to end encryption

After the Cambridge Analytica scandal, the founder of WhatsApp, the global messaging service Facebook acquired in 2014, Jan Koum, said he was leaving the company. Marcus's Facebook post on Wednesday morning trashed Acton personally and blasted his interview with Forbes aside from making comparisons.

Speaking to Forbes, Acton detailed the deterioration with executives, including Zuckerberg. David Marcus, the man who led Messenger for years before heading the company's blockchain-related team, has written a public blog explaining what he calls "the other side of the story". Ten months ago, Acton left Facebook to focus on a nonprofit and his exit did not really gather as much attention as that of Koum or Instagram co-founders. He stood against the changes Facebook's management was trying to bring to WhatsApp, and paid the price, literally. WhatsApp co-founders wanted to keep the platform's security vacuum-tight. Also, Facebook would reportedly charge business users from half a penny to 9 cents, upon every message they receive from potential consumers over the platform.

There are also questions around whether Facebook will maintain WhatsApp's encryption protocol. "Eventually, WhatsApp is going to need to generate revenue".

Facebook's current plans with the app remain unclear.

In 2016, they implemented end-to-end encryption into the app, and it quickly became a point of contention.

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