FDA Threatens to Ban E-Cigarettes If Teenagers Keep Using Them

FDA Threatens to Ban E-Cigarettes If Teenagers Keep Using Them

FDA Threatens to Ban E-Cigarettes If Teenagers Keep Using Them

The products being targeted are: Juul, MarkTen by the Altria Group, the maker of Malboro cigarettes in the US, Blu by Fontem Ventures, Vuse, by British American Tobacco, the company that makes Camel cigarettes, and a device called Logic. "It's simply not tolerable". They noted the survey did not ask specifically about Juul, a sleek, heavily-marketed e-cigarette brand that exploded onto the market and accounts for 70 percent of USA sales, according to analyst estimates. It was "the largest coordinated enforcement effort in the FDA's history", according to the agency.

The FDA's suggestions include rigorous age verification procedures for online direct sales (which Juul, the market leader, says it already has) and "discontinuing sales to retail establishments that have been subject to an FDA civil monetary penalty for sale of tobacco products to minors within the prior 12 months". To address the trend, the agency set a 60-day deadline for the five major tobacco manufacturers to provide a plan describing how they will address the widespread youth access and use of their products.

"The FDA will not tolerate a whole generation of young people becoming addicted to nicotine as a trade-off for enabling adults to have unfettered access to these same products", he said.

"We're especially focused on the flavored e-cigarettes", said Gottlieb. The agency may also ban sales of some flavored e-cigarette products, which Gottlieb says are particularly appealing to underage users, and consider shortening a grace period that now gives e-cigarette companies until 2022 to apply for FDA approval. It reserved its strongest action for the manufacturers themselves.

"I certainly am in possession of evidence that warrants that", Gottlieb said.

In July 2017, the FDA said it was considering lowering nicotine levels in traditional cigarettes.

"The continued increase in youth reporting feeling "hooked" on vaping devices is concerning", he told CBS News.

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Despite the fact that they can not legally be sold to anyone under 18, e-cigarettes - hand-held vaporizers that create aerosols from liquids typically packed with nicotine and other chemicals, often including flavorings - are now the most popular tobacco product among high school students, recent federal data shows.

The Food and Drug Administration (FDA) declared teen e-cigarette use an epidemic today, threatening to slap manufacturers including Juul with crushing fines if they don't present plans to curb sales to minors. Those five brands account for about 97% of the US e-cigarette market, the agency reported.

At that time, Gottlieb said, the agency didn't foresee the "epidemic'"of adolescent use that has become one of the plan's biggest challenges".

Gottlieb cited preliminary data that has not yet been published, but which he said shows "youth use of e-cigs is rising very sharply". "Hindsight, and the data that's now available to us, fully reveal these trends".

Short of that, he suggests the FDA might force companies to stop offering e-liquid flavors that appeal to minors, which are an important factor in quit attempts by adult smokers.

The action is part of the FDA's Youth Tobacco Prevention Plan announced in April. The agency also has issued more than 135 No-Tobacco-Sale Order Complaints, which can result in retailers being prohibited from selling tobacco products for specified time periods.

Gottlieb reiterated his belief that certain e-cigarette liquid flavors - including sweet ones such as mango and cucumber, popular among teenage Juul users - are particularly enticing and even marketed directly to children.

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