Salesforce and Apple partner on new iOS integrations and developer promotions

Salesforce chairman Marc Benioff. Image credit Salesforce

Salesforce chairman Marc Benioff. Image credit Salesforce

Salesforce broke the news, saying the two companies are entering a "strategic partnership", which will see Salesforce's app redesigned to "embrace the mobile platform".

As part of the deal, Salesforce will redesign its iOS app and bring to bear exclusive features, including but not limited to Siri Shortcuts, Face ID and Business Chat.

The companies said they are developing the first Salesforce Mobile SDK that's optimized for Apple's programming language, Swift. With an SDK, builders will seemingly be ready to invent iOS apps that employ the Salesforce Lightning Platform as a cloud backend; round 5 million builders are using the Lightning Platform as we recount, primarily based on Reuters, versus the 20 million making apps for Apple units.

Apple said it would launch a new iOS App Development Trail on Salesforce's Trailhead training platform for building native iOS apps in the Xcode development environment with Swift.

"Einstein could not be more excited to be friends with Siri!", Salesforce Chief Executive Officer Marc Benioff tweeted.

Bringing more power to Salesforce developers is a big push with the partnership. "Together, Salesforce and Apple are defining a new era of mobile innovation, and empowering millions of people with access to Trailhead and the skills they need for the jobs of the future", he said. Salesforce will also introduce the first ever Trailhead Mobile App, first on iOS.

Peso slides as Argentina's central bank chief Luis Caputo resigns
The peso ARS=RASL initially fell almost 7 percent in response to the news, with trade thin due to the national strike. Caputo had only been in the job since June and will be replaced by former economic policy secretary Guido Sandleris.

Apple Inc. and Salesforce.com Inc. announced a partnership Monday that aims to increase the number of mobile applications for businesses available on iPhones and iPads.

The Get started with iOS App Development Trail is available today.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Apple's four software platforms - iOS, macOS, watchOS and tvOS - provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud.

Indeed, Apple will likely continue to be predominantly perceived as a B2C organisation; but following the rise of enterprise mobility and BYOD in the workplace, Apple knows only too well its potential in this market.

Shares of Salesforce rose 1.5 percent in morning trading.

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