Samsung is set to unveil a foldable smartphone this year

Samsung new smartphone strategy

Samsung new smartphone strategy

While these details have not been confirmed officially, Koh said that most of the phone's uses will be available in "foldable status".

During an interview on CNBC, DJ Koh, the CEO of the company's mobile division, said that "it's time to deliver" a foldable device.

More than just a tablet-like device, Koh hinted that the new smartphone will have unique features to differentiate itself from standard smartphones and their larger tablet counterparts. "But when you need to browse or see something, then you may need to unfold it", said Koh.

Sales of the Galaxy S9 and S9+ have been poor, and DJ Koh said that he was changing his strategy in order to appeal to millennials who can't afford Samsung's flagship phones. However, he did admit that making the device is "complicated" but they have "nearly concluded" it. However, he suggested that more details would be revealed at the Samsung Developer Conference scheduled for November 7 and 8.

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Flagship smartphone buyers have traditionally been the first to get their hands on a company's flashy new features but that'll no longer be the case at Samsung. But Samsung is likely to focus on creating an actual screen that bends.

Moreover, Koh promised that the device will have added functions when it's unfolded so it can give a reason for early adopters to buy it. That leaves us with Samsung Galaxy F which has been a hot topic when Samsung rumors are considered. The company unveiled its first prototype in 2012.

Samsung's foldable phone has been in the news for quite some time.

In 2014, Samsung released a concept ad for the potential foldable phone, which you can see below. That seems to suggest that when folded, users will have access to at least a portion of the screen, perhaps similar to current Always-On type displays but not so limited in functionality. The Wall Street Journal has reported that Samsung wants to use a single folding screen rather than separate displays connected by a hinge.

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