Serena Williams backs Nike's controversial Colin Kaepernick advert

Colin Kaepernick Nike

Colin Kaepernick Nike

In January, 2017, he said he was "sad and embarrassed" by U.S. President Donald Trump's attempts to institute an immigration ban on citizens of seven predominantly Muslim countries: Iran, Iraq, Libya, Somalia, Sudan, Syria and Yemen.

Kaepernick, who watched Williams' third round win over sister Venus at Flushing Meadows, sued the National Football League in 2017 and accused owners of colluding to blackball him.

When asked by a fan why Rich can't "disagree but still respect the same rights of others", Rich said that the discussion ended for him when Kaepernick compared "police to PIGS".

"Oh, Nike! You are soooo fearless!" the statement says.

Colin Kaepernick is the new face of Nike's "Just Do It" campaign. "[Nike is] picking a side, and I don't think that's going to negatively affect them in the long run", Morris said.

"Colin is one of a number of athletes being featured as part of our 30th anniversary of Just Do It".

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He was dropped past year from the Netflix television series House of Cards and erased from the film All the Money in the World . Spacey apologized for any inappropriate conduct with Rapp but has not commented since and has stepped away from public life.

Bloomberg reported Tuesday, citing the Apex Marketing Group, that Nike received the free media exposure in the first 24 hours after it was revealed that Kaepernick would be the face of the "Just Do It" campaign's 30th anniversary.

Trump spoke with Vince Coglianese and Saagar Enjeti of the Daily Caller where he called Nike's ad a "terrible message". However, those who disapprove of Kaep's "take a knee" stance and Nike's decision to use him in their campaign are taking their disdain to extreme lengths.

Nike has not commented on the backlash to the campaign at this time.

Nike is the NFL's official apparel sponsor and manufactures the jerseys and game day apparel worn by all 32 franchises.

Sports agents with experience negotiating corporate contracts for football stars tell MONEY Kaepernick's deal could be worth millions of dollars a year - which is unique because he isn't actually playing in the NFL. Rather, it has only been announced on Colin Kaepernick's Twitter and via his attorney.

Meanwhile, the league and players union still haven't resolved whether players will be punished this season if they choose to kneel or demonstrate during the national anthem.

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