U.S. threatens ban to fight teenage vaping epidemic

Youth use of electronic cigarettes has reached

Youth use of electronic cigarettes has reached"an epidemic proportion" the head of the US Food and Drug Administration says

E-cigs have become an nearly ubiquitous? and unsafe? trend among teens.

"The disturbing and accelerating trajectory of use we're seeing in youth and the resulting path to addiction must end", Gottlieb told agency staffers and reporters. It's simply not tolerable. "These five brands now comprise over 97 percent of the USA market for e-cigarettes", the FDA said. This is the largest single enforcement action in agency history.

"We are committed to preventing underage use of our product, and we want to be part of the solution in keeping e-cigarettes out of the hands of young people", he added.

But the other action we would take immediately is look at removing these flavored products in the market.

"I have grown increasingly concerned around what we see as rising youth use in these products, and I'm disappointed in the actions the companies have taken to try to address this", Gottlieb said at a press briefing. "I'll be clear. The FDA won't tolerate a whole generation of young people becoming addicted to nicotine as a tradeoff for enabling adults to have unfettered access to these same products". It reserved its strongest action for the manufacturers themselves.

In a statement, VTA Executive Director Tony Abboud asked: "Does FDA really want millions of Americans to return to smoking cigarettes?"

If the plans fall short, the FDA could block sales of the products by enforcing a requirement that companies provide detailed design and health data about their products before marketing them.

Manufacturers say they've changed from the days of Joe Camel, he said.

He said "everything is on the table", including criminal charges.

The FDA said it was cracking down hard on sales of vaping products to teenagers and said it was reconsidering a grace period to allow makers to apply for FDA approval of their products.

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The agency said it continues to check retail stores that sell tobacco, to ensure they are in compliance with federal laws. The "epidemic" perceived by the FDA is mainly an epidemic of e-cigarette experimentation, and even that trend seems to have reversed, judging from the latest NYTS results.

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Budding research on e-cigarettes also suggests that these flavors contain terpenes that may be more damaging to the lungs than other flavors are. Instead, the agency gave extensions to new and existing vaping products, giving them until August 2022 to submit information to support their products' safety and efficacy as switching devices.

San Francisco-based Juul said it is working to prevent underage use of its products but added that flavors can help adult smokers quit.

"I believe certain flavors are one of the principal drivers of the youth appeal of these products". "Hindsight, and the data now available to us, reveal these trends".

The Food and Drug Administration is threatening to pull flavored electronic cigarettes like Juul off the market if the tobacco industry doesn't do more to combat growing use of the products by children and teens.

Shortly after the launch, the FDA cracked down on e-liquids marketed to resemble kid-friendly foods like juice boxes, candy and cookies.

The company, which sells pods with flavours such as mango, mint and creme, also defended such products, which it said help adult customers trying to quit traditional smoking.

The FDA said it has sent more than 1,100 warning letters to stores for the illegal sale of e-cigarettes to under-age vapers and issued fines to another 131 shops.

Gottlieb reiterated his belief that certain e-cigarette liquid flavors - including sweet ones such as mango and cucumber, popular among teenage Juul users - are particularly enticing and even marketed directly to children.

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