Gwyneth Paltrow’s Goop reported to United Kingdom regulators for misleading claims

Gwyneth Paltrow's Goop health product 'dangerous to expecting mothers'

Gwyneth Paltrow's Goop health product 'dangerous to expecting mothers'

The charity submitted its findings on the brand's "unproven" health products to National Trading Standards and the Advertising Standards Authority last week.

In documents seen by The Sunday Times, the charity highlights Goop products that experts warn could endanger the public. This time, the Gwyneth Paltrow-founded lifestyle company is under fire for a supplement called the Mother Load, which is marketed towards new mothers to help them "get back on their feet".

"It is shocking to see the sheer volume of unproven claims made by Gwyneth Paltrow's Goop about their products, especially given that some of their health advice is potentially risky: nobody should be advising customers to avoid using conventional sunscreen or that pregnant women should take vitamin A, something that health experts have warned can be harmful to unborn children", Laura Thomason, project manager at Good Thinking Society, told The Independent. In September, it agreed to pay $145,000 (£112,000) to settle a lawsuit in California which was brought by the state's consumer protection office following a number claims Goop had made that were later found to be misleading. The product claims to have 110 percent of the recommended "daily value" of vitamin A.

And that may sound well and good, however it's now come to light that the product contains a high amount of vitamin A, which can lead to birth defects and liver toxicity if taken while pregnant.

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The company was banned from selling medical devices that are falsely advertised and forced to offer refunds for customers who purchased the eggs or the flower essence under false claims.

The spokesperson noted that the "concern is that pregnant women not consume excessive vitamin A, a key tenet of good nutrition" adding, "moderation is the best policy".

Dr. Susan Beck, senior vice president science and research at Goop said: "When used as recommended, goop's the Mother Load supplements are safe during pregnancy".

A spokeswoman also added that Goop does not discount the effectiveness of sunscreen.

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