This Spotify Advert Was BANNED For Being Too Terrifying

Spotify has now apologized for the ad. In true horror fashion, each time the couple play "Havana", the doll gets just a little closer, leading to the ultimate fright.

It's created to resemble a horror movie trailer, with a Chucky/Annabelle/Puppet Master-style creepy doll that comes to life every time Camila Cabello's "Havana" is played.

In brief: Spotify has found itself in trouble with the UK's Advertising Standards Authority (ASA) for a YouTube ad the organization deemed "unduly distressing" to young audiences.

And just when you're wondering, "How does a terrifying killer doll help sell Spotify?" the commercial offers the tagline: "Killer songs you can't resist".

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The advertisement certainly has elements of horror, but edges more on darkly humorous. "The fact that the ad was set inside a home, including a bedtime setting, and featured a doll, meant it was particularly likely to cause distress to children who saw it", the Advertising Standards Authority in the United Kingdom said in a ruling. "We did not consider that the context of the ad justified the distress".

But of course, after a parent complained that the ad upset their kids, the ASA looked into it and said, absolutely not. The ASA ruling states that while Hello Neighbour is actually a "stealth horror game", it "included colourful cartoonish images" and was rated as suitable for younger players.

The music streaming company added that 73 percent of DanTDM's audience was aged between 18 and 44.

Spotify reportedly argued that users can skip the advert after five seconds, and the doll was only shown 12 seconds into the video.

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