Google Chrome will ad-block entire websites with abusive adverts

Chrome 71 will block all ads on sites with persistent malicious ad abuse

Chrome 71 will block all ads on sites with persistent malicious ad abuse

Of course, it's more likely Chrome 71 will block nasty adverts served from outside Google's network, so the Chocolate Factory won't really lose any cash, anyway - though, those running the scummy ads will see a fall in clicks.

Google has announced that version 71 of its Chrome browser will block all ads on sites that regular run "abusive ads" starting in December. Unfortunately, they found that more than half of current abusive ad experiences aren't blocked by these protections. This report will show periodic evaluations of a owner's web site and whether any abusive experiences have been detected.

Google classifies abusive behavior as web site activities that includes being deceptive, lead to mistaken ad clicks, install malware or other unwanted programs, perform phishing, or display unwanted popups or redirects.

Transparent backgrounds, non-visible page elements, or other typically non-clickable areas that lead to an ad or landing page when clicked.

If you're lucky enough to own the Google Pixelbook or the Google Pixel Slate, you have access to Google Assistant right from the status bar of Chrome OS. Both users and browser makers play a game of cat and mouse against misbehaving and even downright malicious ads and we're in for yet another round.

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Chrome users can also override Google's ad blocking should they choose to.

Mouse Pointer - Ads or page elements that resemble a moving or clicking mouse pointer that attempt to trick a user into interacting with it.

Malware or Unwanted Software Ads or page elements that promote, host, or link to malware or unwanted software that may be installed on your users' machines. Granted, some of these sites might not be aware that they're using abusive ads so Google will be giving them a 30-day grace period to act once their site has been flagged. Examples include ads or other elements that are missing a company name, branding, and a logo-even if a generic description is included. In the interest of user control, the company says Chrome users can disable its ad ban through their browser settings. Today, they are taking those protections a step further.

Any website that persistently features any of the above "abusive experiences" will be added to a blacklist and have its ads removed when loaded inside Chrome.

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