Smartphone Market Logs Fourth Straight Quarterly Decline

Q3 2018 smartphone shipments are in: how much longer before Huawei claims top spot?

Q3 2018 smartphone shipments are in: how much longer before Huawei claims top spot?

Though retaining its market share lead at 20% lead, Samsung was the biggest loser, with shipments of its phones down 13% to 72 million devices and Huawei landed in the second position behind Samsung, shipping 52 million handsets for 15% overall market share.

HMD Global, owners of the Nokia brand, had the largest year-on-year percentage increase. Shipments of Huawei, on the other hand, expanded 32.5 percent to 51.8 million units and Xiaomi's 19.1 percent to 33 million units.

Counterpoint Research associate director Tarun Pathak commented: "Despite the decline in its home market, Chinese brands OPPO, vivo and Xiaomi reached new highs in smartphone shipments in a quarter".

OPPO: 31.2 million units; market share of 8.7%. It shipped 52 million devices, up from 39.1 million units in the same quarter a year ago, thanks to its P and Mate lineups and the phones offered by its Honor sub-brand. The older SE and iPhone X from past year have been dropped from the Apple line-up.

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Counterpoint Research released earlier today the latest report on global smartphone shipments.

By offering additional features such as Artificial Intelligence (AI), dual cameras, full-screen displays, and higher memory configurations, smartphone OEMs are subtly increasing the average selling price of devices and maintaining revenues, despite declining shipments, he further said. Xiaomi continues its global expansion with market share gains in countries where it has been growing it presence, including India and Indonesia, and making headway into European markets like Spain where it continues to cause disruption.

OPPO like Samsung saw shipments decline year over year, although on a much smaller scale.

Samsung is more seriously losing market share-down from 22.1% to 20.3% year-on-year-with its shipments down around 13% year-on-year. Research Analyst Shobhit Srivastava explained that Chinese players are leading the way into the emerging markets as they venture out to capture sales. The country is the largest smartphone market. Tracker results are delivered to clients in user-friendly excel deliverables and on-line query tools.

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