Pantone reveals 2019 Color of the Year: Living Coral

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But the early reaction to Living Coral has been positive so far - Glamour called it a "fantastic makeup shade", while GQ suggested that the warm, mellow hue "will cheer you up".

The tropically-inspired colour choice also deliberately evokes undersea coral reefs, which are rapidly disappearing due to climate change. A quick look at the colour and how it pairs with oceanic blue and aqua and you can see the potential of such an affirmative tone. It's not too heavy.

For 20 years, Pantone's Colour of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product, packaging, and graphic design. We want to be uplifted. "Lying at the center of our naturally vivid and chromatic ecosystem, PANTONE Living Coral is evocative of how coral reefs provide shelter to a diverse kaleidoscope of color".

It also points to a long and painful slog of recent financial market scares and political crises to environmental chaos and the rise of social media, where saturated colour presides, Pressman said.

Pantone took its inspiration from under the sea, to reveal Living Coral (Pantone 16-456) as 2019's Colour of the year. Living Coral's pink-orange overtones and golden undertones offer a kind of balance that stark marigold yellow lacks; combined, they promise to leave our 2019 wardrobes better, brighter and more dynamic than they found them.

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Last year Pantone named Ultra Violet - a deep purple meant to evoke a counterculture flair, a grab for originality, ingenuity, and visionary thinking - as the 2018 color of the year.

A model is shown wearing a coral outfit from the Marc Jacobs spring 2019 collection during Fashion Week in NY.

Living Coral is vivifying, but it's "not so overpowering and in your face", she said. Probably not. But, talking to the AP, Pressman described the colour as providing a sense of "emotional nourishment".

New Jersey-based Pantone picks a new color each year based on socioeconomic conditions, fashion trends, new technologies, as well as new trends in the realms of lifestyle, art, music, travel, and of course, social media.

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