Who is LadBaby? The 'dad blogger' who claimed a Christmas number one

Christmas Number 1

Christmas Number 1

It comes after Mark, 31, scored the Christmas number one this year with his parody of Starship's We Built This City, based all around sausage rolls - with all profits going to the Trussell Trust, a charity fighting to end United Kingdom hunger.

Speaking to Officialcharts.com, he said: "Thank you everybody in the United Kingdom who has got [the song] to the top. On Sausage Rolls", as well as the classic Starship original.

The self-proclaimed "dad blogger" took the top spot with an ode to sausage rolls based on Starship's 1980s glam-rock song We Built This City.

If you don't know who LadBaby is, let us fill you in.

The result? We Built This City sold more than 75,000 copies - up from about 15,000 when I wrote the article.

Ava Max's "Sweet But Psycho," one of the other prime contenders for this year's Christmas #1, holds at #2.

"The public support has been absolutely unbelievable".

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Just a few months ago Mark was even crowned Celebrity Dad of the Year, thanks to his documented "lad to dad" journey, beating the likes of Prince William and Liam Payne to the top spot.

Thanks in part to a last-minute push, though, the track ended up triumphant, with downloads representing 93% of its total combined sales.

After leading the way at the midweek stage, United States singer Ava Max's Sweet But Psycho has to settle for Number 2, while last week's chart-topper thank u, next by Ariana Grande is at 3.

Speaking about the song - which features lyrics like "If you've never had one / And don't recognise the taste / It's a cylindrical bit of pork wrapped / In a puff pastry case" - making it to number one, the star, real name Mark Hoyle, said he was "speechless and lost for words".

I met LadBaby on Friday to congratulate him on his Christmas miracle. Or should that be humble sausage roll? In doing so, he has also shown once again the enduring power of campaign singles, especially at this time of year. Whilst over in the album charts The Greatest Showman hit the top spot after spending the whole of the year in the Top 5.

He saw his opportunity and he took it.

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