Amazon Launches an Ad Supported Free Streaming Services

Freedive is available through your computer or Amazon Fire TV device.                  Sarah Tew  CNET

Freedive is available through your computer or Amazon Fire TV device. Sarah Tew CNET

IMDb called the new video service Freedive.

IMDb (, the #1 movie website in the world, today announced the launch of IMDb Freedive (, a free streaming video channel available in the United States on the IMDb website via laptop or personal computer and on all Amazon Fire TV devices.

Amazon has been developing the free video streaming offering for more than a year, and it is distinct from Amazon Prime, the subscription service that costs $120 a year, and is mostly without ads.

Freedive for now is a USA -only service and can be accessed from the IMDB website and, naturally, from all Amazon Fire TV devices.

TV shows on IMDb Freedive include past seasons of "Fringe", "Heroes", "The Bachelor" (seasons 20 and 21), "Gilligan's Island", "Duck Dynasty", "Quantum Leap", "Born This Way" and "Without a Trace". (There are multiple categories on the service, including drama, comedies, horror, action, family, and so on.) The streaming service also boasts of a few IMDb original series' that take a look at the movie and TV industry.

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Films featured at the top of the home page on Thursday included "Memento", "True Romance", "Awakenings", "The Last Samurai" and others. IMDb is a wholly owned subsidiary of Amazon.

Col Needham, founder and CEO of IMDb, said in a statement that Freedive will eventually be made available more widely, including on IMDb's mobile apps.

Amazon has extended its tentacles into the ad-supported VOD space - stocking IMDb with a back-catalog of dozens of movies and TV shows that are free to watch.

IMDb Freedive will compete with AVOD offerings including those from Tubi, Pluto TV and Walmart's Vudu. Many of those viewers spend their time in ad-free Netflix and Amazon Prime. In 2018, the digital video advertising industry grew 30 percent to $28 billion in the US, eMarketer reports.

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