Apple greets CES 2019 with snarky iPhone privacy billboard

Ahead of CES, Apple puts up billboard touting iPhone security

Ahead of CES, Apple puts up billboard touting iPhone security

Officially known as the J.Flex, the unique cell debuted some time ahead of this year's Consumer Electronics Show but Jenax intends to use the Las Vegas-based happening as an opportunity to showcase its latest tech advancements on the global stage and share some additional details about how its unconventional invention came to be. Lately, however, it was Google's Assistant and Amazon's Alexa that made their presence felt during this annual event.

Apple's billboard, which was first spotted and shared on Twitter by Engadget's Chris Velazco, is clearly at dig at the various products and services appearing at CES that aren't placing enough priority on users' privacy and security.

With a minimal, white-text-on-black design, the ad features text prominently reading "What happens on your iPhone, stays on your iPhone", alongside an outline of Apple's smartphone. The ad, naturally, also includes a link to Apple's privacy page where Apple explains why it believes "privacy is a fundamental human right". We can say for sure that there won't be a single person attending CES next week that will miss this giant ad.

Detailed look at Callaway's Epic Flash drivers and woods
The new Callaway Epic Flash drivers once again demonstrate why the brand is one of the leading innovators in driver design. Golfers can influence shot shape a lot or a little by positioning the weight at different points on the track.

Apple might also be playing defense, though.

The second lead editor is Bonnie Forand who helps the other Tech News Watch reporters choose or decide which stories they should cover. Bonnie received a Master of Arts in Communication from the Queens University of Charlotte.

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