Apple’s CES Ad Hits Google And Amazon Where It Hurts

Apple uses famous Las Vegas slogan to promote iPhone security on billboard near CES

Apple uses famous Las Vegas slogan to promote iPhone security on billboard near CES

The two companies are expected to display more products under the Amazon Alexa and Google Assistant brands, which Apple is struggling to get a foothold with its HomePod tech product, CNBC reported. The billboard reads "What happens on your iPhone, stays on your iPhone" and is positioned outside the Consumer Electronics Show (CES) tech conference in Las Vegas, right beside a monorail emblazoned with Google ads.

With a minimal, white-text-on-black design, the ad features text prominently reading "What happens on your iPhone, stays on your iPhone", alongside an outline of Apple's smartphone.

The massive billboard isn't far from the convention center where CES takes place, so it will doubtlessly be seen by thousands of attendees, as well as companies showing off their wares.

Dolphins interview Saints’ Allen for head coaching job
New Orleans Saints defensive coordinator Dennis Allen is the third candidate to interview for the Miami Dolphins' coaching job. The Jets spoke with Gase on Friday after interviewing Chiefs offensive coordinator Eric Bieniemy in Kansas City on Wednesday.

Both Google and Amazon have a less than stellar privacy record. The ad isn't for a new Apple product, rather it's throwing shade at other companies in attendance by highlighting Apple's privacy policies.

Share of Apple were down 0.51 percent as of 12:30 p.m. ET.

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