Audi Showcases An Unique Virtual Reality Car Concept Platform At CES 2019

The New technology adopts virtual content to the movements of a vehicle in real time

The New technology adopts virtual content to the movements of a vehicle in real time

Audi's showing off the tech" at this year's Consumer Electronics Show in Vegas using an adapted e-Tron and an "experience' called "Marvel's Avengers: Rocket's Rescue Run".

Auto companies have been using virtual reality (VR) to improve and streamline the manufacturing process as well as the helping pick and customise their new cars before purchase.

In "Marvel's Avengers: Rocket's Rescue Run", passenger players are flying through an asteroid field together with Rocket - and the Audio e-tron becomes the virtual embodiment of the Guardians of the Galaxy ship. The rocket ship will then mimic the exact movements of the vehicle, including turning, stopping, slowing, and accelerating. Overnight Audi demonstrated the use of virtual reality goggles for those travelling in the backseat of an Audi e-tron. The technology adapts virtual content to the movements of a vehicle in real time, meaning that if the auto drives through a right turn, the spaceship in the experience, for example, does the same.

"Creative minds will use our platform to come up with fascinating worlds that turn the journey from A to B into a real adventure", he said. The company plans to offer it as an open platform available to all carmakers and content developers.

The experience itself now requires a VR headset and that you sit in an Audi e-tron crossover, which will virtually transform into a spaceship aesthetically reminiscent of Guardians of the Galaxy's vehicular counterpart.

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So confident is Audi that it has struck gold that it set up a start-up tasked with turning the technology to be sold throughout the industry. When the auto moves, such as making turns or accelerating, players of the VR game experience similar moves in the virtual spaceship piloted by Rocket Raccoon from Marvel's "Guardians of the Galaxy".

It's the co-founder of a company called holoride, which has developed technology that mirrors the movements of a real vehicle in real-time VR. "We can only develop this new entertainment segment by adopting a cooperative, open approach for vehicle, device and content producers".

The future expansion of car-to-X infrastructure could take things even further, with traffic events becoming part of the experience.

The companies noted that they're longtime partners: Audi, whose parent company is Volkswagen, and Marvel Studios first teamed up with the appearance of the Audi R8 in 2008's "Iron Man".

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