Chipotle Introduces New 'Lifestyle Bowls' for Various Diets

ChipotleAll are exclusively available through the mobile app and on the Chipotle website for in-restaurant pickup or delivery

ChipotleAll are exclusively available through the mobile app and on the Chipotle website for in-restaurant pickup or delivery

Chipotle is making it a little easier to keep your New Year's resolution with a new line of better-for-you Lifestyle Bowls. "We've watched guests custom create lifestyle-specific bowls when ordering in our restaurants, so it made sense to offer delicious options via our online channels that help people easily order bowls with real ingredients that fit their wellness goals".

The new bowls can be ordered on Chipotle's (CMG ) app or online.

The new line of bowls includes a Paleo Salad Bowl, Keto Salad Bowl, Whole30 Salad Bowl and Double Protein Bowl.

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They also represent a direct play for a growing group of consumers on specific diet plans-the keto diet in particular exploded in popularity past year, boosted by a group of celebrities who swear by its weight-loss capabilities. The ketogenic diet includes low-carb, high-fat foods that force the body into a state of ketosis and the paleo diet is modelled after eating habits in the palaeolithic era.

The new bowls are the latest change under Chief Executive Officer Brian Niccol, who has rejuvenated the Company after it suffered major losses from an E. coli outbreak in 2015. Chipotle shares have gained 47.4% over the past year while the S&P 500 index is down 7% for the period.

The company has tried to come back from its food safety scares and re-build confidence in consumers with a number of offerings. He also started testing a slew of new items, like milkshakes, beefed up its digital offerings and launched a new advertising campaign.

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