Egg beats out Kylie Jenner for most liked Instagram photo

Egg Gang  Instagram

Egg Gang Instagram

A social media campaign has pulled off a real coup on Instagram.

A quick look on the Egg Gang Instagram account shows that its sole reason was to break Jenner's record for having the most liked Instagram photo.

Mere hours after an egg-themed meme account successfully usurped the title of most-liked Instagram post from Kylie Jenner, the reality TV star and makeup entrepreneur has responded.

The first photo of Jenner's newborn daughter, posted on February 6, 2018, was the leader until this new, mysterious challenger appeared.

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NFL Network's Aditi Kinkhabwala went on to break the news that quarterback Ben Roethlisberger was the unidentified teammate. Pittsburgh Steelers wide receiver Antonio Brown is apparently no longer referring to himself as a Steeler.

The user explained to the online news portal that they made a decision to beat the world record just as a challenge but had nothing personal against Kylie Jenner.

Initially, people in the comments were curious whether the egg would be able to pull it off, while others were correct in being optimistic.

Understandably, we aren't the only ones bewildered by this recent turn of events! Why an egg? Is it an ironic nod to Jenner's original record-breaking photo about the development of life into a living, breathing creature?

Kylie Jenner, you had an egg-cellent run. It's definitely one of 2019's most weird moments.

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