Margot Robbie to play Barbie in live-action film

Margot Robbie Good Morning America

Margot Robbie Good Morning America

Australian actress Margot Robbie is to play Barbie in the first live-action feature movie about the iconic and controversial doll, who has enjoyed multiple careers in her 60-year lifetime.

The live-action Barbie film is the first venture from the recently established Mattel Films unit set up in September to develop the franchise of Barbie and other toys, such as Hot Wheels and American Girl.

"This project is a great start to our partnership with Ynon and Mattel Films", said Toby Emmerich, Chairman, Warner Bros.

Robbie will also co-produce the film under her LuckyChap Entertainment banner, alongside Tom Ackerley and Josey McNamara from LuckyChap Entertainment.

"Playing with Barbie promotes confidence, curiosity and communication throughout a child's journey to self-discovery", Robbie said in a statement.

"I'm so honored to take on this role and produce a film that I believe will have a tremendously positive impact on children and audiences worldwide", she told the outlet in a statement.

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The film will mark the first time the toy has been brought to the big screen outside the realm of animation, having made a number of memorable appearances in the Toy Story series.

Margot Robbie has landed a gig that is flawless for her cover girl looks.

Actor Margot Robbie attends the European premiere of "Mary Queen of Scots" in London, Britain December 10, 2018.

The Barbie film is scheduled to be released sometime in 2020, and is being hyped as a potential lifeline for the financially strained Mattel.

Plans for a live-action film starring Barbie have always been stewing in Hollywood, with comedian Amy Schumer previously set to take on the role before dropping out. We look forward to building on this collaboration with Warner Bros.

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