Mobile to launch TV streaming service soon

T-Mobile will reportedly launch its video streaming service soon.                  Omar Marques via SOPA Images  Getty Images

T-Mobile will reportedly launch its video streaming service soon. Omar Marques via SOPA Images Getty Images

According to Cheddar, the T-Mobile TV service - the name of which is not yet known - will be free, ad-supported, and show both live and pre-recorded content.

T-Mobile has had its sights set on launching a TV streaming service of its own. T-Mobile will reportedly preload the service on many of its devices, including Samsung phones.

Xumo took to Twitter to refute the report. "We're working with Metro by T-Mobile on a stackable content app launching on two phones next month", Xumo said.

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T-Mobile now has 77.25 million customers as of its latest earnings report in October 2018, making it the third largest U.S. wireless carrier in the U.S. As it looks to expand its business, it's pursuing several options, including a merger with Sprint and launching streaming TV services.

"Layer3 enables T-Mobile to enter the home with broadband and payTV which is a dramatically different and more appealing opportunity than simply a phone-based TV service", said Walter Piecyk, telecoms analyst for BTIG.

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Xumo and T-Mobile declined to comment.

This week, Viacom confirmed plans to buy free, ad-supported streaming platform Pluto TV for $340 million.

At present, there are no official details on what the quality of the TV service will be like, or how robust the channel lineup will be, but considering this is supposedly a free service, it should be expected to be more of a budget-type streaming service. The TV streaming service is supposedly a prelude to the "disruptive TV service" T-Mobile John Legere promised would launch previous year. That service will allegedly launch by the end of 2019.

This marks an interesting strategy as the suggested exclusivity won't be much more than hyped-up marketing considering Xumo already has an Android app available to download from the Google Play Store that any Android user can install and access the same content.

"And that's what we have our heads down building, a TV service that is free from having to have wires, that has hundreds of high-definition choices coming in wirelessly, that's free from a particular cable box, that puts you in control, that's met your smartphone, that's connected to your social, digital and mobile life in a way that TV has never been before as an island".

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