Netflix Is Going To Use New Software To Stop The Password Sharing

Netflix Is Going To Use New Software To Stop The Password Sharing

Netflix Is Going To Use New Software To Stop The Password Sharing

UK-based Synamedia has launched a new service called Credentials Sharing Insight at the ongoing Consumer Electronics Show (CES) 2019 to help subscription service providers and OTT players who lose billions in revenue as users share access credentials beyond permitted limits.

One media research firm estimates if four million USA households stopped sharing passwords, Netflix could make $390 million more per year from new accounts. According to the sources, a United Kingdom based tech company called Synamedia has unveiled an artificial intelligence which any company can use to track those users who share their login credentials with another person.

The software could also potentially track the sharing of passwords on Hulu and Amazon Prime as well.

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The company is billing Credentials Sharing Insight as a new revenue-generating option for streaming service companies as it is a "way to market their service to new audiences".

26 percent of millennials use someone else's passwords for video streaming services. Companies claim they have lost billions due to credential sharing. "Our new solution gives operators the ability to take action", said Jean Marc Racine, Synamedia's chief product officer.

The Credential Sharing Insight software is available as a cloud or on-premise offering. It is already being used in trials with a number of pay-TV operations, Synamedia said. Permission required for reproduction.

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