Pepsi, Coke vie for publicity days before Super Bowl | AP business

Schultz Blank opens up on Super Bowl Falcons’ season and ownership future

Schultz Blank opens up on Super Bowl Falcons’ season and ownership future

We're still more than a week away from Super Bowl LIII, but there has already been plenty of discussion about the commercials that will, and will not, be airing during the big game on February 3.

All the football and non-football fans will appreciate the new Coca-Cola ad titled A Coke Is a Coke, that focuses on diversity and celebrating unity. Here are factoids and figures about the day the United States of America stops to watch teams play for the NFL Championship.

The pre-game ad will be an animated spot inspired by a 1975 Andy Warhol quote and will end saying, "We all have different hearts and hands; heads holding various views".

Coke is also encouraging fans to share selfies on social media celebrating what makes them different and attractive.

"Coca-Cola is a brand built on optimism, diversity, and inclusion", said Stuart Kronauge, president, sparkling business unit and senior vice-president of marketing, Coca-Cola North America. "And, together is handsome, too".

AJ Pollock signs four-year deal with Dodgers
But whether Pollock is the player who can get the Dodgers over the hump and make them world champions remains to be seen. One wonders if the Phillies would still choose to sign McCutchen to that dollar figure if they could have a mulligan.

"The timeless message of the spot is especially relevant today given what's happening in society, and we hope it will resonate with viewers as they come together as a country to sing our national anthem", Bardacke said.

Coke has had a long history in creating memorable and meaningful ads throughout the past 130 years, always standing behind their message of togetherness in their iconic ads like It's lovely and The Wonder of Us.

Coca-Cola unveiled a 60-second spot, "A Coke is a Coke", that will air during the pre-game telecast of the Super Bowl, just before the national anthem, and which is now available on YouTube. The beverage company did not air any Super Bowl ads from 1998 to 2006.

ESPN's digital coverage of Super Bowl LIII meanwhile will feature analysis, commentary, breaking news, video and more across and the ESPN App leading up to, during and after the game.

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