Sweethearts sweets won't be on shelves this Valentine's Day

As a production gap keeps candy heart brand Sweethearts off shelves listings on Amazon have seen sales spike. An Amazon listing for a one-pound bag has seen its sales rank jump from nearly 30,000 to around 300 in the candy category according to e-commer

As a production gap keeps candy heart brand Sweethearts off shelves listings on Amazon have seen sales spike. An Amazon listing for a one-pound bag has seen its sales rank jump from nearly 30,000 to around 300 in the candy category according to e-commer

Want to tell someone "Be Mine" with your Valentine's candy? In Anne Of Green Gables, first published in 1908, Gilbert proffers a pink candy heart with the words, "You Are Sweet", to Anne, who grinds it under her heel.

The conversation heart-shaped candy - with sayings like "Be Mine" and "Marry Me" - will be missing from shelves this season after its original producer - New England Confectionary Co., or Necco - went out of business past year.

"We look forward to announcing the Sweethearts relaunch for the 2020 Valentine season, and hope to reintroduce Necco Wafers to the marketplace in 2019", Spangler Chairman and CEO Kirk Vashaw said in a release. Yep, just weeks before the celebration of love, capitalism, and greeting cards that is Valentine's Day, CNBC is reporting that the iconic badly printed romantic candy Sweethearts will not be available this year!

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The Internet was rife with heartbreak this week as news spread that Sweethearts, the tiny confectionaries with messages etched on them, would be increasingly hard to track down for those looking to express their love on Valentine's Day.

It takes 11 months to craft enough little hearts to meet demand for the No. 1 selling Valentine's Day treat.

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