Apple reportedly acquires PullString to improve its voice strategy

Apple Buys Voice App Startup Used to Build Apps for Google Assistant and Alexa

Apple Buys Voice App Startup Used to Build Apps for Google Assistant and Alexa

Pullstring was founded in 2011 by former Pixar executives for enhanced computer-based conversations and is backed by Greylock Partners, Charles River Ventures, Khosla Ventures, True Ventures, and First Round Capital among others, according to its website.

PullString has since changed its strategy, offering developer tools that are used to design and build voice apps for Amazon Alexa and Google Assistant.

Axios reports the deal to acquire Pullstring is worth around $30 million, plus around $10 million in potential earn-outs for management.

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Now that Pullstring is under Apple's umbrella it could make a platform for developers to create original voice apps for Siri.

Get Amazon AI-powered virtual assistant here. Although Siri has gained a lot of power with Shortcuts in iOS 12, the personal assistant's compatibility with third-party services continues to fall behind that of Alexa or Assistant. Apple is reportedly doing a total overhaul of Siri. PullString's Converse platform, on the other hand, lets developers easily visualize and map out voice experiences. The latest fundraise activity from the company was its Series D funding round it raised in 2016, valuing the startup at around $160 million.

Apple has not provided any official confirmation about its recent acquisition and no details about the purchase are available as of now. Business Insider has reached out to Apple for comment and will update this story accordingly when we hear back.

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