Aston's Lagonda concept to pave way for radical crossover

The Lagonda All Terrain Concept teaser

The Lagonda All Terrain Concept teaser

Aston Martin is in the midst of a revival of fellow historic British brand Lagonda. And Aston Martin on Wednesday announced that a more tangible taste will come at next month's 2019 Geneva International Motor Show, where the automaker plans to present the Lagonda All-Terrain Concept.

Aston Martin first signaled its intention to bring back the Lagonda name from the dead back in 2014. For its latest iteration, it'll be a nameplate rather than a specific model. As the first entrant into the category, it will set the bar for what an electrified ultra luxe sport utility vehicle looks and feels like as Aston Martin folds the advantages of an electric powertrain into the family.

Electrified powertrains not only impact the driving experience of the auto, but give automakers the opportunity to completely re-think the layout of the auto as the smaller electric motors bring the same power we've come to expect from V8, V10, and V12 engines and shrinks it down into packages that are more easily integrated into human-centric vehicles. "Historically, Geneva has always been good for us - the buzz surrounding the stand a year ago when we revealed the Lagonda Vision Concept was truly remarkable - so it's fantastic to return to the scene of such great success with another world debut". That reviewed a possible all-electric fastback sedan, billed as a "near future study" of how modern luxury might distinguish itself in the age of EVs.

Expect lots of carbon fibre details and exquisite leatherwork. Now, we're seeing the next stage in that journey.

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The design study is called Lagonda All-Terrain concept. It borrows styling cues - and melodrama - from the Vision Concept, as well as an all-EV drivetrain.

Specifications of the All-Terrain Concept aren't known at this point.

The first model out will be an SUV, a preview of which we first received a year ago in the form of a teaser sketch. A range figure of 400 miles was quoted by Aston, alongside a rapid wireless charge of the battery pack in just 15 minutes. We'll know more in four weeks. Aston Martin intends to put the concept that we will see in Geneva into production - the first of several models planned - including one that was previewed in Geneva previous year and was decidedly not an SUV.

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