Colorado Sports Store Owner Who Boycotted Nike Now Closing Up Shop

Colorado Sports Store Owner Who Boycotted Nike Now Closing Up Shop

Colorado Sports Store Owner Who Boycotted Nike Now Closing Up Shop

Prime Time Sports owner Stephen Martin told News 5 that he can no longer afford his lease at Chapel Hills Mall in Colorado Springs after being open over 20 years.

During the summer, Nike revealed that Colin Kaepernick would be the face of one of their biggest campaigns of all time. Nike named Kaepernick as the face of its "Just Do It" campaign in September 2018. "Even if it means sacrificing everything" superimposed on it. Nike's decision led to calls for a boycott of the company, with more than 42,000 people tweeting with the hashtag #NikeBoycott the day after the ad was released.

"Being a sports store without Nike is kind of like being a milk store without milk or a gas station without gas", he said.

"How do you do it?"

Martin said he realized past year that he could go out of business over the decision to remove Nike merchandise, given that a sizable chunk of his inventory was National Football League jerseys that are exclusive to Nike.

WATCH Wreck of Legendary US WWII Aircraft Carrier Discovered on Seabed
Richard Nowatzki, 95, looks at the gun he used to man on the USS Hornet , 77 years after it was sunk during a World War II battle. A weapon on the USS Hornet , which was found by researchers last month in the South Pacific Ocean.

Martin then chose to sell all of his Nike product at highly-discounted prices, despite him acknowledging Nike merchandise makes up 40-50 percent of the store's inventory.

In 2016, he canceled an autograph session with then-Broncos star Brandon Marshall over Marshall's choice to kneel during the anthem. "They have a monopoly on jerseys", Martin told the station. "For everybody that has offered help and support through the "Honor The Flag" memorial wall and NIKE boycott, now is your time to help me liquidate".

Fast forward five months and now he's done.

"That part of the military respect that's in me just can not be sacrificed or compromised, as I believe (Broncos linebacker) Brandon Marshall and Colin Kaepernick both did", Martin told Colorado station KOAA News 5.

The businessman was busy recently thanks to a 40 percent off clearance sale, but said, "I just can't keep the doors open anymore".

Recommended News

  • Wall to miss 12 months with ruptured Achilles after slipping at home

    Wall to miss 12 months with ruptured Achilles after slipping at home

    The Wizards have tried to build a roster around him, and Wall's $170-million, four-year contract extension kicks in next season . Wall was recovering from heel surgery he underwent in December and had an infection on the initial incision from the procedure.
    Tiger Woods Commits to WGC-Mexico Championship

    Tiger Woods Commits to WGC-Mexico Championship

    It's been a while. "I was one back with one to go and put it over there in some beer tent to the right", Woods remembered. I enjoyed playing up here when I was young with my dad. "He's a great kid and we've got close over the years".
    Second case of measles reported in the Vancouver area

    Second case of measles reported in the Vancouver area

    Before measles becomes an epidemic again, we must address the epidemic of widespread medical misinformation once and for all. Back in 2015, the state garnered the dubious distinction of having the first measles death in the United States in 12 years.
  • OPEC squeezes oil output to 4-year low, Russia compliance low

    OPEC squeezes oil output to 4-year low, Russia compliance low

    US crude oil production remained at a record of 11.9 million barrels per day (bpd). Analysts polled by Reuters forecast an increase of 2.7 million barrels.
    Trump installed room-sized ‘golf simulator’ in the White House

    Trump installed room-sized ‘golf simulator’ in the White House

    Trump also appears to play more physical golf than Obama did, averaging 70 games a year to Obama's 38, according to Golf Digest . The Washington Post is reporting that Trump recently had a massive, $50,000 golf simulator installed in the White House .
    Van Riemsdyk scores twice as Flyers top Wild

    Van Riemsdyk scores twice as Flyers top Wild

    After falling behind 3-1 in the first period, the Flyers regrouped and looked like a different team the last two periods. His shot from a sharp angle appeared to hit off the crossbar, but at the next stoppage the play was reviewed.
  • Moscow tops ranking of most congested cities in the world

    Moscow tops ranking of most congested cities in the world

    The most congested city globally is Moscow, according to the report, followed by Istanbul, Bogota, Mexico City and Sao Paulo. The average cost of congestion per Lexington driver is $1,108, which is worse than Dallas, Orlando and Phoenix.
    North Macedonia: Why does a country change its name?

    North Macedonia: Why does a country change its name?

    The country plans to give the United Nations and its member states formal notice of the name change within days, he said. Skopje and Athens buried a 27-year dispute in agreeing in June last year to rename Macedonia as North Macedonia.
    Michelle Obama shares text exchange with mom from Grammys night

    Michelle Obama shares text exchange with mom from Grammys night

    Obama, 55, made a surprise appearance on the Grammys stage Sunday and gave her mother a heads up to tune in - or so she thought. After her surprise appearance , Michelle received the amusing text from her mom.
  • Ranveer Singh & Alia Bhatt starrer gets a thumbs up from masses & celebs

    Ranveer Singh & Alia Bhatt starrer gets a thumbs up from masses & celebs

    Deepika and Ranveer, seated in the back of the vehicle , couldn't stop giggling and smiling at the cameras while being driven in. Also starring Vikrant Massey in a pivotal role, Chhapaak is based on the life of acid attack victim Laxmi Aggarwal.
    Massive Insect Decline May Have

    Massive Insect Decline May Have "Catastrophic" Impact on Environment

    The biggest driver of the decline, according to the review, is habitat loss due to urbanization and agriculture. Intensive agriculture is being blamed for the plummeting numbers, particularly the heavy use of pesticides .
    Woman, 19, faces three charges in balcony chair tossing

    Woman, 19, faces three charges in balcony chair tossing

    Zoia was released on a consent bail of $2,000 and was ordered to live with her mother Maria, a cleaner, at her Harding Ave. home. A 19-year-old woman charged with throwing a chair off of a balcony in Toronto has surrendered herself to police.

We are pleased to provide this opportunity to share information, experiences and observations about what's in the news.
Some of the comments may be reprinted elsewhere in the site or in the newspaper.
Thank you for taking the time to offer your thoughts.