Outcry after Uganda uses 'curvy women' to boost tourism

Miss Uganda 2018 pageant with the winner Quinn Abenakyo and runners

Miss Uganda 2018 pageant with the winner Quinn Abenakyo and runners

'The victor of the Miss Curvy contest was to be part of our tourism campaign brand using beauty as one other product of tourism'.

Uganda has added curvy and sexy women to the list of tourism products.

State minister for Tourism Godfrey Kiwanda has defended the controversial Miss Curvy Uganda beauty pageant which he said is aimed at celebrating Uganda's most curvaceous women.

"We have naturally endowed, nice-looking women who are incredible to look at", Ugandan news site Daily Monitor quoted him as saying.

The beauty queens in sleek and revealing clothes, kept moving around Mestil Hotel pool side as they took photos with the event organisers including Mr Kiwanda.

However, his counterpart in charge of Ethics and Integrity says the campaign is bogus and shouldn't have been a cabinet minister promoting such a project.

Tourism is a top foreign exchange earner for Uganda.

Many tourists visit Uganda - located in the heart of Africa - to see its wildlife.

Image result for uganda miss curvy
The launch of the pageant. Pic credit Soft Power News

He also said in any case, the event is organised by women themselves so it is not a case of men objectifying women.

Female Ugandan activists on Thursday slammed a government campaign to use "curvy women" as a tourism "product", which has sparked a furore in the east African nation.

"Miss Curvy is an event that will bring out the endowment of the real African woman".

"It is not the right approach".

Gesturing to the contestants, he said that full-figured women were "the story we sell" to visitors. "Though there should have had better things to look at", Ms Leilah Nakabira women activist and actress.

A Ugandan woman who has started a petition to have the pageant cancelled said the contest is demeaning to women as it objectifies them and "reduces them to nothing".

Mr Kiwanda noted that the women who have been overlooked over the years could be the country's new source of revenue.

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