Spotify Finally Launches in India, Priced at Rs 119 Per Month

Spotify Music Streaming Services Officially Launched in India With 30 Day Free Trail To Take on Gaana JioSaavn Apple Music & Amazon Music

Spotify Music Streaming Services Officially Launched in India With 30 Day Free Trail To Take on Gaana JioSaavn Apple Music & Amazon Music

Music streaming service Spotify is officially live in India.

"As Spotify grows, our goal is to bring millions of artists and billions of fans together from every country and background", says Daniel Ek, Spotify's founder and CEO. "Not only will Spotify bring Indian artists to the world, we will also bring the world's music to fans across India", he added. While users started seeing the app on both Android and iOS app stores from the evening of February 26, 2019, the company made its official entry into the country today. As we noted last night, the company silently rolled out premium plans for the country priced at Rs 119 ($1.67) per month. The company had appointed former chief of OLX India, Amarjit Singh Batra, as its managing director in April 2018. Users can pay via credit and debit cards, along with PayTM.

"The mobile internet revolution has led to a rapid rise in the number of connected Indians, making music streaming the preferred way to enjoy music here".

For its launch in the country, Spotify did not sign a licencing agreement with Warner Music and instead opted for a statutory licence, which is applicable to broadcasters automatically. The Spotify app is now available for download in Apple's App Store, Google Play Store and also on Microsoft Store.

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But one thing that none of the music streaming services, including Apple Music had, prior to launching their operations, was the high level of anticipation among consumers.

"All other major labels and publishers have agreed on economics and to license their music, and Spotify has also entered into a licence with the local collecting society, while the WCM remains the lone hold-out needed for a Spotify launch in India", a Spotify spokesperson had said. Those figures were up by 29% and 36% year-on-year, respectively.

Earlier this month Spotify posted its first quarterly profit, and said operating income, net income, and free cash flow were all positive for the first time.

According to a KPMG report from 2015, India's recorded music business is set to almost double to INR 18.9 Bn (US $300m) by the end of this year.

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