Twitter will stop reporting active user metrics, stock plunges

What to Know Before Twitter Reports Earnings Thursday

What to Know Before Twitter Reports Earnings Thursday

Shares traded around $32.05, down 6.2 percent Thursday morning.

All of that came alongside Twitter's announcement on Thursday that it's changing its user metrics in earnings releases. The company has historically never revealed how many active daily users Twitter has, only the amount of users who log in (at least) once a month.

Twitter earned 31 cents per share in the fourth quarter on revenue of $909 million.

Twitter is making more money than ever before-even as it loses monthly active users.

That increase of roughly 11 million users over the course of a year might sound like a success story for Twitter, but there are some things to unpack here.

It's not completely clear why Twitter chose now to reveal this number, as usually it only announces its monthly active users, which for the previous quarter was 321 million. And soon, the company will stop disclosing the figure entirely.

Despite its lackluster user growth, Twitter's financial health improved after years of losses. The company made $1.2 billion in profit for the year, its first profitable year since going public in 2013.

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Jack Dorsey, co-founder and chief executive officer of Twitter Inc.

In the a year ago, Twitter has focused on safeguarding the service amid scrutiny of its role in spreading fake news and election meddling as well as the broader data privacy backlash hitting the tech industry. The company expected a total revenue of between $715 million and $775 million for the first quarter of 2019; according to IBES data from Refinitiv, the midpoint of that figure range was below the average analyst estimate of $765 million. The company said costs grew primarily because of hiring and expenses related to video content and infrastructure.

For the sake of comparison, the number of daily active users on Twitter at the same time past year was 115 million, which would mean daily use went up by almost nine percent.

While directly comparing the number of daily active users with those of Twitter's peers may be hard as there is no industry standard on how social media platforms measure the metric, Snap Inc reported earlier this week that it had 186 million daily active users in the fourth quarter.

Twitter says it has 126 million daily users.

Twitter's slice of the digital-advertising market is expected to decline this year as Facebook and Alphabet 's (GOOGL) Google tighten their grip and Amazon.com (AMZN) makes significant strides, according to eMarketer.

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