Tyra Banks is opening a supermodel theme park in Santa Monica

Tyra Banks announced plans for a new attraction in Santa Monica. File

Tyra Banks announced plans for a new attraction in Santa Monica. File

Banks has been working on the venture for 10 years, and received funding from Santa Monica Place shopping center owner/operator Macerich and other investors.

Banks, a Los Angeles native, was inspired by Disneyland, having frequented the theme park throughout her early childhood. "It has been my ultimate dream and I have worked tirelessly with laser-focused tunnel vision to bring it to fruition".

The television host and model mogul aims to bring "modeling to the masses" with her latest venture, called Modelland, named after her 2010 series of young adult books based on her life.

"I want people to feel seen and validated", she added.

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While Banks did not reveal many specific details about Modelland in her interview with Variety, she said it would contain a restaurant and a retail experience. "Modelland will provide the tools for them to do so and empower them to embrace, adorn and celebrate their own unique beauty".

Michael Guerin, Senior Vice President of Leasing at Macerich expressed enthusiasm for the concept in a press release."Santa Monica Place is the flawless setting for the groundbreaking Modelland concept and we are so pleased to welcome this exceptional, multi-layered entertainment, retail and dining attraction to our world-class destination", he said. How can Tyra, even with all her powers of borderline insane reality TV show sorcery, possibly turn every dowdy punter into the dream version of themselves? Modelland will have much in common with the pop-up - it will also sell tickets and emphasize social media as part of the experience - but Banks said she intends for the location to be permanent.

Visitors will choose from such entertainment options as high-end dining, retail and an "elevated social media component" that will celebrate all types of beauty. "I can't wait for you to Step Into Your Light".

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