Watch Alexa failures in Amazon's Super Bowl commercial

Amazon Releases Self-Aware Super Bowl Commercial on Rejected Voice Activated Devices

Amazon Releases Self-Aware Super Bowl Commercial on Rejected Voice Activated Devices

This was totally fictitious (although Alexa did go down the next month) and Bezos was presented with a number of different celebrity replacements including Gordon Ramsay, Cardi B, Rebel Wilson and Anthony Hopkins.

Hopefully the Super Bowl doesn't have any major malfunctions this year like the time the Superdome lost power in Super Bowl XLVII in 2013. "We are putting her in a lot of stuff now", an employee says.

Forest Whitaker learns that listening to a podcast on his electric toothbrush isn't so easy.

Apple engineer accused of trying to leak confidential information to China
This is the second Apple employee to be charged in the theft of trade secrets specifically tied to Project Titan. Apple is running one of the most secretive autonomy projects of any tech company.

Oscar victor Forest Whitaker gets annoyed when his Alexa-powered toothbrush is inaudible while in use, Broad City stars Abbi Jacobson and Ilana Glazer get tossed from an Alexa-integrated hot tub and Han Solo himself, Harrison Ford, becomes irritated by an Alexa dog collar when his Boston terrier is able to order pallets worth of dog food.

Amazon's voice assistant has become one of the most commonly used in the world, with the tech giant's own Alexa-enabled Echo smart speakers the market leader in their sector. "Not everything makes the cut". Simply tap on the video at the top of this article.

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