Jaguar Land Rover wins case against Jiangling Motors in China

Jaguar Land Rover wins case against Jiangling Motors in China

Jaguar Land Rover wins case against Jiangling Motors in China

Jaguar Land Rover has described its win in the unfair competition case as a "first in the global vehicle industry".

Beijing's Chaoyang district court backed JLR, ruling that the Landwind used "five unique features" of the Evoque, and that the Landwind's similarity had led to widespread consumer confusion.

Jiangling has been ordered to stop sales, manufacturing and marketing of the Landwind X7, and has also been directed to monetarily compensate JLR.

Britain's biggest carmaker had sued Jiangling in a rare move in 2016.

Landwind X7 Suv

The Land Wind X7 looks identical to the Evoque, but it costs about $18,000 less in China.

Jiangling could not be immediately reached for comment.

"We welcome this decision of the Beijing Court, which further strengthens our confidence in investing in China and in the fairness of intellectual property adjudication in the Chinese courts", Keith Benjamin, Jaguar Land Rover's global head of legal, said, according to the British publication. Nearly immediately, Land Rover filed a suit against Jiangling, alleging that the Landwind X7's design featured many elements that were lifted off the Range Rover Evoque's design. Now though, the court's judgment is a major setback to Jiangling, and the copycat Landwind X7 SUV.

A court case spanning the past three years has finally come to an end, with the judge ruling in JLR's favour. Chinese laws have until now made it hard for global vehicle makers to legally combat the practice.

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