Latest Pharmacy News: Report suggests early Easter egg sales fuelling obesity

Shops egging us on to buy Easter treats 'fuel obesity'

Shops egging us on to buy Easter treats 'fuel obesity'

And more than two-thirds (68%) of people agree that holidays or special occasions are used too much to advertise and sell unhealthy food.

More than half of parents said their child had been tempted by an Easter treat displayed near checkouts and half of those surveyed said they had already bought and eaten at least one chocolate Easter egg or cake this year.

Obesity rate among United Kingdom adults is the highest in Western Europe with one in four adults believed to be obese.

More than three-quarters of the public think supermarkets are selling Easter confectionery too early, the survey says.

Supermarkets have been urged to stop egg-cessive early sales of chocolate Easter eggs, with a health charity claiming it's fuelling obesity.

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The normalising of eating chocolate in portions the same size as as our heads for three months of the year is bad, the RSPH says, and we're fed up of the way massive chocolate eggs going on sale in January is making Easter less special an event.

With the average Easter egg equating to nearly three quarters of an adults recommended daily calorie intake, RSPH is calling for retailers to end pester power strategies by limiting how early they push seasonal products which are high in fat, salt and sugar, and to remove these from supermarket checkouts.

It is not unusual to find Easter eggs on sale in the first week of January - but most people are irritated by the practice, the Royal Society of Public Health said. "If supermarkets are serious about tackling obesity, we'd urge (them) to change their marketing strategies".

"We want the Government to lead the way by implementing policies that make our daily environments healthier. This would help parents give their children the best start in life by reducing their risk of cancer and other health conditions associated with obesity".

Populus surveyed 2,000 United Kingdom adults between March 22 and 24.

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