Raptors rename practice facility the ‘OVO Athletic Centre’

Lowry x Drake

Lowry x Drake

The Toronto Raptors took another step in expanding their partnership with OVO and their Global Ambassador Drake on Thursday.

Raptors president Masai Ujiri flew to Manchester, England last week both because he'd never seen a Drake concert in person, and to present the Grammy award-winning artist with a key to the training facility in celebration of its new naming rights.

What was formerly the BioSteel Centre in Toronto is now named the OVO Athletics Training Centre, according to TSN's Josh Lewenberg.

The team has been celebrating and collaborating with the Toronto-native since he was announced as the team' global ambassador in late 2013.

"OVO is excited to expand our partnership with the Toronto Raptors", said Oliver El-Khatib. "This new naming rights deal for our training facility is a ideal example of the strength of this partnership and the innovative opportunities it can generate".

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Along with the naming rights deal and signage on the inside and outside of the facility, there will also be interior redesign reflecting the Raptors and OVO brands, as well as the Raptors' practice jerseys which will now feature the OVO owl logo on the upper left chest per official release. Drake was heavily involved in All-Star Weekend planning, as well as plans to rebrand the team including the launch of the "We The North" campaign, an annual "Drake Night" and an OVO-inspired alternate uniform.

He may not make it out to many games these days, but Drake's influence on the Toronto Raptors appears to be stronger now than ever before.

He has a locker in the Raptors locker room, with a nametag that reads "The Boy".

Drake has been a presence at Raptors' games for the last decade, chatting with Kevin Durant and LeBron James from his courtside seats in recent years.

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