Snapchat's rumored gaming platform may be revealed next month

Snapchat could integrate a cool new feature as soon as next month

Snapchat could integrate a cool new feature as soon as next month

A new report from Cheddar says that Snap Inc.is planning to announce a brand new gaming addition to Snapchat next month.

The report says that Snap will make the official announcement at their first-ever summit in Los Angeles on April 4.

Snap has been rumored to be leveling up its gaming ambitions for almost a year.

At launch, the platform will have a handful of games from third-party developers that were made to be played specifically in Snapchat, according to Cheddar. As Fortune reported in June 2018, the company had planned to develop games and a multimedia messaging app by the fall in an effort to increase user engagement.

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In January, Snap invested in the Australian game studio Prettygreat, CNET reported based on filings with the Australian Securities and Investments Commission. The Australian company was founded by gaming industry leaders Phil Larsen, Luke Muscat, and Hugh Walters. Muscat has always been credited as the creator of pivotal mobile games such as Fruit Ninja and Jetpack Joyride. In 2017, Chinese tech giant Tencent acquired roughly 10 per cent of Snapchat's publicly traded shares. They're games built around simple interactions that are meant to get you playing with friends and thus spending more time within the app - which has seen its user growth stall in the wake of Instagram copying Snap's core "Stories" feature and baking it into the Facebook-owned photo-sharing app.

Snap so far hasn't commented on word of the impending games platform launch.

A controversial redesign of the app past year also alienated some of Snapchat's users and advertisers.

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